Clik here to view.
Is holiday paid search more competitive in 2017 than 2016?
The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking...
View ArticleClik here to view.
Holiday shoppers increasingly turned to Google Maps in the countdown to...
Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google...
View ArticleClik here to view.
What’s going on with Google brand CPC?
In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by...
View ArticleClik here to view.
Phrase, broad, or broad match modifier: After exact, what’s the next best...
Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword triggering a paid search ad have the highest conversion rate...
View ArticleClik here to view.
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these...
View ArticleClik here to view.
The status of Google’s presence in Google Shopping Auctions
As my company (Merkle) reported just a couple of weeks ago, Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few quarters....
View ArticleClik here to view.
The Google expanded text ad CTR lift that never was
Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and...
View ArticleClik here to view.
Google is right; click-through and conversion rates kinda don’t matter
Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case...
View ArticleClik here to view.
Be smart, advertisers. Here’s how to approach rising Google brand CPC
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers...
View ArticleClik here to view.
With loss of Yahoo and image search, Google Shopping search partner traffic...
Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than...
View ArticleClik here to view.
Paid search trends to watch for the 2019 holiday shopping season
The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many...
View ArticleClik here to view.
The importance of building brand awareness through Amazon advertising
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored...
View ArticleClik here to view.
The importance of valuing latent orders to successful Amazon Sponsored...
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer)...
View ArticleClik here to view.
2020 Google paid search trends that have nothing to do with the pandemic
It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business...
View ArticleClik here to view.
How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising...
DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its...
View ArticleClik here to view.
The status of Google’s presence in Google Shopping Auctions
As my company (Merkle) reported just a couple of weeks ago, Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few quarters....
View ArticleClik here to view.
The Google expanded text ad CTR lift that never was
Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and...
View ArticleClik here to view.
Google is right; click-through and conversion rates kinda don’t matter
Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case...
View ArticleClik here to view.
Be smart, advertisers. Here’s how to approach rising Google brand CPC
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers...
View ArticleClik here to view.
With loss of Yahoo and image search, Google Shopping search partner traffic...
Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than...
View Article
